Clients List


Retail strategy & commercial support

Recommend brand development strategy in Greater China

Identify retail partners & distribution channels

Contact & help make deals with partners

Help negotiate to find right retail locations

Mandarin Oriental Taipei

Positioning & commercial strategy for the most luxury destination place in Taipei.

The Mandarin Oriental hotel with Hong Kong Land and a Taiwanese tycoon joint forces to develop the most prestigious hotel and retail place in Taipei. Project started in 2007 with the aim to open to public 1st semester 2011. The Arcade at the Mandarin Oriental should be the most luxury retail shopping mall in Taipei. Gouten Consulting Actions:

– Elaborate positioning and strategy for the Arcade
– Elaborate communication tools to attract targeted brands
– Identify right brands and develop proper leasing strategy


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