OUR RETAIL EXPERTISE
Branding and positioning for development in Asia
Recommendation for product range, prices, commercial tools in Greater China
Strategy for awareness, image building and strengthening
Communication actions for visibility and elevating brand image
Ellassay Retail Expansion Strategy - Develop strategies to strengthen the brand image and positioning
Develop strategies to strengthen the brand image and positioning
Elassay is a Chinese fashion brand targeting urban women with an independant mindset
Established for more than 15 years, Ellassay has a network of 350 retail shops and corners in China.
Gouten Consulting Actions:
Define working process with internal teams to strengthen the brand platform and image.
Use this new brand image to develop appropriate briefing documents for boutique merchandising look, PR and communication tools.